레플리카 하면 흔히 ‘짝퉁’이나 ‘불법’이라는 딱지가 따라붙습니다. 하지만 최근 몇 년 사이, 이 레플리카 시장에 ‘장난감’이라는 새로운 키워드가 등장하며 독특한 소비 트렌드를 만들어내고 있습니다. 단순한 모조품이 아닌, 하나의 문화적 코드이자 취향의 표현 수단으로 진화한 ‘플레이풀 레플리카 (Playful Replica)’ 쇼핑몰의 세계를 들여다보겠습니다. 왜 ‘장난감’인가? 레플리카의 새로운 정체성 이 쇼핑몰들은 명품의 로고와 디자인을 그대로 카피하는 전통적인 레플리카와 […]
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